We Have A Strategic Vision for Global Aging

Taking On Longevity with Market Innovation

We develop initiatives that focus on meeting the challenges of worldwide aging with groundbreaking market solutions and progressive public policies.

Through our white papers, roundtables, webinars, presentations to third parties, and other communications materials, we are leading the global aging dialogue and providing public education designed to enable healthier and more active aging.

Travel for Healthy Longevity: Health and Economic Benefits of Multigenerational Travel

A new report from the Global Coalition on Aging and Transamerica Institute, examines the rise of silver tourism (age 55+) and multigenerational travel as a driver of healthy aging, family connection, and economic growth.

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Publishing & The Silver Economy

More than 60% of Rakuten Kobo's customers are over 55. That's not an anomaly, it's a signal. In April 2026, GCOA and Rakuten Kobo convened senior leaders from across publishing, media, and aging advocacy for a private executive roundtable in New York to unpack what that means for every consumer-facing industry.

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Infographic on Adult Immunization for Healthy Workforces and Healthy Economies in an Aging World

In June 2026, GCOA and the International Federation of Pharmaceutical Manufacturers and Associations (IFPMA) released this infographic outlining the economic and workforce case for adult immunization in an aging world.

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Strengthening Vaccine Policy for Healthy Aging and Economic Growth in Japan

In a new landscape report launched in March 2026, GCOA, the Asia-Pacific Consortium on Healthy Aging and Adult Immunization (AP-CHAAI), and Japan's Health and Global Policy Institute (HGPI) analyze more than 100 policy documents and studies, finding that Japan is not fully realizing the benefits of adult vaccines due to structural barriers in financing and policy design that limit vaccine uptake among older adults.

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China’s Demographic Outlook Report

2019

Silver Economy Forum 2019

2019

Nutrition and Healthy Aging Report

2018

Relationship-Based Home Care in the UK

2018

Relationship-Based Home Care in Australia

2018

Super-Ageing Societies Roundtable and Report

2018

Financing for NCDs: The Focus on Value, Outcomes and Access

2018

A Retirement Security Retrospective: 2007 Versus 2017

2018

Guiding Principles for the Multi-Generational Workplace

2018

Partner Perspectives on Global Aging

The emergence of the Global Coalition on Aging is tremendously exciting, and I am particularly encouraged that it brings together diverse companies to work together on this pressing issue. It is unique in its philosophy that the best solution is to enable us all to remain engaged and productive through healthy and active aging.

Dr. John Beard
Irene Diamond Professor of Productive Aging (in Health Policy Management, Epidemiology and in the Robert N. Butler Columbia Aging Center),
Columbia University Mailman School of Public Health
Former Director of Ageing and Life Course,
World Health Organization

Striking Similarities and Disconcerting Disconnects: Employers, Workers, and Retirement Security

2018

IFA 14th Global Conference on Ageing

2018

Dementia Innovation Readiness Index

2018

Retirement Preparations in a New Age of Self-Employment

2018

Financial Wellness for Longer Lives: New Approaches to Working and Saving

2018

World Economic Forum Transformation Maps

2018

Relationship-Based Home Care Report

2018

Aegon Retirement Readiness Survey

2018

Longevity Economics: Leveraging the Advantages of an Aging Society

2018

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