We Have A Strategic Vision for Global Aging

Taking On Longevity with Market Innovation

We develop initiatives that focus on meeting the challenges of worldwide aging with groundbreaking market solutions and progressive public policies.

Through our white papers, roundtables, webinars, presentations to third parties, and other communications materials, we are leading the global aging dialogue and providing public education designed to enable healthier and more active aging.

Travel for Healthy Longevity: Health and Economic Benefits of Multigenerational Travel

A new report from the Global Coalition on Aging and Transamerica Institute, examines the rise of silver tourism (age 55+) and multigenerational travel as a driver of healthy aging, family connection, and economic growth.

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Publishing & The Silver Economy

More than 60% of Rakuten Kobo's customers are over 55. That's not an anomaly, it's a signal. In April 2026, GCOA and Rakuten Kobo convened senior leaders from across publishing, media, and aging advocacy for a private executive roundtable in New York to unpack what that means for every consumer-facing industry.

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Infographic on Adult Immunization for Healthy Workforces and Healthy Economies in an Aging World

In June 2026, GCOA and the International Federation of Pharmaceutical Manufacturers and Associations (IFPMA) released this infographic outlining the economic and workforce case for adult immunization in an aging world.

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Strengthening Vaccine Policy for Healthy Aging and Economic Growth in Japan

In a new landscape report launched in March 2026, GCOA, the Asia-Pacific Consortium on Healthy Aging and Adult Immunization (AP-CHAAI), and Japan's Health and Global Policy Institute (HGPI) analyze more than 100 policy documents and studies, finding that Japan is not fully realizing the benefits of adult vaccines due to structural barriers in financing and policy design that limit vaccine uptake among older adults.

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Aging with Heart Alliance: Call to Action to Prioritize Combatting Cardiovascular Disease to Tackle NCDs and Achieve Healthy Aging 

2025

Tackling NCDs Through Healthy Aging: An Opportunity to Achieve Health and Well-Being for All

2025

Adult Immunization and the Pillars of Prevention

2025

Report: Vaccine-Preventable Respiratory Disease, Life Course Immunization, and Chronic Disease Management

2025

Report: Leveraging Travel as a Catalyst for Healthy Longevity

2025

Report on Cardiovascular Disease and the Case for Prevention

2025

Report on the Silver Economy Forum 2024

2025

Issue Brief: Solving for Antimicrobial Resistance, A Rising Global Health and Humanitarian Crisis

2025

Issue Brief: The Role of a Strong Innovation Ecosystem & Equitable Access Measures in Advancing Healthy Ageing

2024

Partner Perspectives on Global Aging

The emergence of the Global Coalition on Aging is tremendously exciting, and I am particularly encouraged that it brings together diverse companies to work together on this pressing issue. It is unique in its philosophy that the best solution is to enable us all to remain engaged and productive through healthy and active aging.

Dr. John Beard
Irene Diamond Professor of Productive Aging (in Health Policy Management, Epidemiology and in the Robert N. Butler Columbia Aging Center),
Columbia University Mailman School of Public Health
Former Director of Ageing and Life Course,
World Health Organization

Report on the Economic Burden of RSV in APEC Countries

2024

Issue Brief: Utilization Management Post-Inflation Reduction Act and the Threat to Healthy Aging

2024

Report on the Business Value of Preventive Health

2024

Report: BETTER WITH AGE: Benefits That Matter in the Silver Economy

2024

Report on Heart Valve Disease and the Health Effects of Ageism

2024

Policy Brief: The Risks of Drug Pricing Policies and the Importance of Innovation for Healthy Aging and Patient Access

2024

Embracing Demographic Transition: Health and Wealth in an Aging World

2024

The Role of ICTs in Addressing the Challenges of Anti Microbial Resistance

2024

Silver Economy Forum 2024: Defining Leadership in an Aging World

2024

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