This report distills five findings from that conversation: how publishing, almost by accident, became a working model for engaging the $22 trillion silver economy, and what retail, technology, and other consumer industries can learn from it. The 55-plus consumer isn’t an emerging trend to prepare for. She’s the customer already buying, already loyal, and still…

Building on the OECD-GCOA workshop and outcomes report on Building Healthy, Productive Workforces for the 21st Century, the infographic documents how preventable diseases cost G20 economies more than $1 trillion annually in lost productivity among adults 50 to 64, how workplace vaccination programs reduce sick leave by approximately 25%, and how vaccinating adults 50+ against…

As Japan becomes one of the world’s most rapidly aging societies, adult vaccination is emerging as a critical yet underutilized tool for protecting health, sustaining productivity, and strengthening economic resilience. Municipalities across Japan are stepping up to promote adult vaccine uptake – from subsidies to public awareness campaigns. This report synthesizes findings across six municipal…

As Japan becomes one of the world’s most rapidly aging societies, adult vaccination is emerging as a critical yet underutilized tool for protecting health, sustaining productivity, and strengthening economic resilience. The report highlights how adult vaccines can reduce hospitalizations, improve productivity among older workers, and strengthen the sustainability of Japan’s healthcare system in a rapidly…

Women are drivers of the Silver Economy. They live longer, carry disproportionate caregiving responsibilities, and often face systemic barriers linked to age and gender. Yet they also bring the vision, resilience, and leadership required to redefine aging and unlock opportunities that can strengthen economies and societies for all. This new report from GCOA’s WISE Council…