Synthesizing a broad body of academic and industry research, the report documents the health and social benefits of travel across generations and identifies the barriers that continue to limit access. It offers strategies for industry leaders, policymakers, and employers to expand participation and capture the full value of this growing market.

This report distills five findings from that conversation: how publishing, almost by accident, became a working model for engaging the $22 trillion silver economy, and what retail, technology, and other consumer industries can learn from it. The 55-plus consumer isn’t an emerging trend to prepare for. She’s the customer already buying, already loyal, and still…

Women are drivers of the Silver Economy. They live longer, carry disproportionate caregiving responsibilities, and often face systemic barriers linked to age and gender. Yet they also bring the vision, resilience, and leadership required to redefine aging and unlock opportunities that can strengthen economies and societies for all. This new report from GCOA’s WISE Council…

Held in Berlin, Germany, on October 15th and 16th, and the United Nations Headquarters in New York City on December 3rd, 2024, Silver Economy Forum 2024: Leadership in an Aging World explored the opportunities associated with the growing global Silver Economy in a world of changing leadership and discussed what’s needed for successful leadership across issues…

Despite tremendous scientific innovation and the availability of advanced treatments, ageist systems, attitudes, and beliefs continue to place countless lives at unnecessary risk by preventing timely access to care and treatment. The paper shares evidence of ageism’s impact on health outcomes and system costs and outlines concrete steps for stakeholders to take in the fight…