This report distills five findings from that conversation: how publishing, almost by accident, became a working model for engaging the $22 trillion silver economy, and what retail, technology, and other consumer industries can learn from it. The 55-plus consumer isn’t an emerging trend to prepare for. She’s the customer already buying, already loyal, and still underserved by products, marketing, and formats built without her in mind.
Read the findings to see why the companies that take older consumers seriously now, not later, will be the ones that build durable brands for the 21st century.
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