First-Ever High-Level Forum on the Silver Economy Assembles World Leaders in Helsinki

Elite gathering will address the business, government, and societal imperative of capturing the aging opportunity

New York, NY (July 8, 2019) – Tomorrow, the Global Coalition on Aging (GCOA), the global business voice on aging, and the Finnish Government will host the High-Level Forum on the Silver Economy, the first-ever conference focused on global business and government leadership to reimagine aging. The two-day Forum, taking place in Helsinki, Finland, at the iconic Finlandia Hall, will examine how business and government can drive innovation and economic growth by leveraging opportunities in healthy aging, elder home care,  the future of work, technology, and combatting ageism. The Forum is the first official convening of the Finnish EU Council Presidency.

Recognized as a major global megatrend at this year’s G20 Summit in Osaka, aging presents a unique opportunity for leaders across industries to leverage the significant momentum gaining around this pressing topic. With WHO designating 2021-2030 the Decade of Healthy Ageing, world leaders in government and business alike are recognizing that the time to address the challenges and opportunities of our unprecedented longevity is now.

“The aging of our global population is the most consequential megatrend of our time,” said Michael W. Hodin, PhD, CEO of the Global Coalition on Aging and co-organizer of the Forum. “Business and government alike have critical roles to play to combat the negative and incorrect assumption that our aging populations around the world are drains on society, but in fact are already  becoming drivers of economic growth and benefits to all of us across society.”

The Forum will draw close to 700 attendees from 45 countries, including government leaders from around the world, CEOs from Fortune 100 companies, and thought leaders from academia, think tanks, the media, and non-governmental organizations to offer solutions and innovative ideas on how to ensure that aging is a driver of continued economic growth. Attendees will gain new perspectives on the social, financial, and policy opportunities of longevity and aging, strategies that create value for businesses and entrepreneurial ventures, and a renewed mindset focused on the possibilities of the growing Silver Economy.

To view the Forum program, click here, and to view the full roster of expert speakers, click here.  For additional information, visit the Forum website at www.thesilvereconomyforum.com.

The Silver Economy Forum’s two-day event will:

  • Identify the silver economy business opportunity. The world’s 60+ population is set to double to 2 billion between now and 2050. With a combined spending power well in excess of US$15 trillion, this demographic’s market share will grow even larger. This group is healthier and living longer than ever, so how can companies develop strategies to better serve this untapped market?
  • Redefine age in the workplace. Older adults play key roles across society, as active citizens, powerful consumers, and valued members of their communities. Yet, these contributions are often overlooked, and many seniors face discrimination in the workplace. How can we reshape our view of aging and challenge preconceived notions of seniors’ contributions at work, now that there are five generations in the workplace?
  • Determine the policy agenda. Crafting effective policies with aging in mind will be the most important imperative for governments – at national and city levels – going forward in the coming decades. From physical and mental wellbeing to caregiving, and from social benefits to infrastructure, aging will be the central driver of policy reform. How will national policies adjust? How can the private and public sectors collaborate to address aging on the policy level together?

The High-Level Forum on the Silver Economy was organized in collaboration with the public and private sectors and with the support of our partners and sponsors. For more information about the Forum, please contact Susan Wile Schwarz at sschwarz@globalcoalitiononaging.com or +1 917 946 1254.

Latest Developments

We keep our members and partners in touch with the most recent updates and opinions in the worldwide dialogue on population longevity and related issues.

Joint Statement on COVID-19 Vaccines & Older Adults

As WHO, CEPI, and Gavi meet and consider how best to manage the planning and deployment of a COVID-19 vaccine, we feel the voice of older adults, one of the most vulnerable, important, and essential groups should feature prominently in the COVAX process.

2020 Silver Economy Forum-China Kick-Off Event

The Global Coalition on Aging (GCOA) is pleased to announce that the 2020 Silver Economy Forum will kick off on July 29, followed by a series of virtual events in September. The special preview event, Silver Economy Sustainability in China and Globally: Lessons from COVID-19, will take place on July 29, at 8:00 AM EDT / 2:00 PM CEST / 8:00 PM CST.

New Report From the American Federation for Aging Research and the Global Coalition on Aging Highlights Adult Vaccination as Critical Lever for Healthy Aging

New York, NEW YORK (July 14, 2020) – The American Federation for Aging Research (AFAR) and the Global Coalition on Aging today released a report, Adult Vaccinations: Opportunities for Action, Barriers to Engagement, Paths to Healthier Aging. The new report shares insights from an expert symposium hosted by the two organizations in late 2019 on the urgency of vaccinations for adults to promote healthy aging.

Canary in the Coal Mine: Learnings from COVID-19 for Health Ecosystems in an Ageing World

In this webinar, expert speakers from ILC-UK, Johns Hopkins University, and the Global Coalition on Aging will explore what we are learning from the experience of older adults in COVID-19 about how health ecosystems – from the central healthcare system to care settings, caregivers, employers, and individuals – all must adapt to the needs of an ageing society, both during the pandemic and beyond.

Reflections on Empowerment: The COVID-19 Pandemic Reinforces the Need for Solidarity and a Focus on our Life Priorities

The New Social Contract: Empowering individuals in a transitioning world, a global survey report published by Aegon in 2019, identifies people’s top four current life priorities as: being healthy and fit (62%), enjoying life (59%), planning for their financial future (49%), and focusing on family (45%). Since the end of last year, the entire world has been upended by COVID-19.

Financial Times Letter to the Editor

Brenden Greeley’s “The economy is king in Donald Trump’s re-election bid” (Opinion, December 20) accurately and optimistically concludes that our US economy will “get [another] massive wave of hiring around mid-year”. But in his earlier, also accurate assessment that “working age adults continue to join the workforce” he misses another, equally powerful piece of the puzzle: for employers and policymakers in any growth economy to take the necessary 21st-century step of opening jobs to those of us over the quaint 20th-century retirement age of 60 or so.