High-Level Forum on the Silver Economy Announces Home Instead, Inc. as Exclusive Forum Partner

Home Instead CEO Jeff Huber to address the business, government and societal imperative of implementing an aging strategy

 

New York, NY (May 8, 2019) – The Global Coalition on Aging (GCOA), the global business voice on aging, and the Finnish EU Council Presidency, which commences in July 2019, have joined together to organize the High-Level Forum on the Silver Economy, the first-ever conference focused on business and government leadership, on a global basis, to reimagine aging. The Forum, taking place in Helsinki, Finland, on July 9-10 at the iconic Finlandia Hall, will tackle issues including healthy aging, the future of work, the role of technology, and combatting ageism.

Home Instead, Inc., the world’s leading home care company operating in 12 countries around the world, is taking the premier business leadership role at the Forum as the exclusive Forum Partner. In this role, Home Instead president and CEO, Jeff Huber will deliver the opening business keynote titled “Issue for the Ages: Why Every Generation Has a Stake in Our Aging Future.”

“At Home Instead, we recognize that aging is the one human experience we all have in common. Regardless of your age today or your geography, each and every one of us is growing older,” said Huber. “What is not inevitable is how we choose and plan to do so. Twentieth-century innovations have brought us longer lives, and now it is incumbent upon us to ensure that the 21st century brings about healthier, more dignified, and more fulfilling lives at each stage in the aging process.”

The global population over 60 is set to double between today and 2050, from 1 billion to 2 billion. While longevity is on the rise, birth rates are on a precipitous decline, leading to the rapid aging of society — trends never before experienced in human history.

An invitation-only event, the Forum will draw approximately 500 attendees, including government leaders from around the world, CEOs from Fortune 100 companies, and thought leaders from academia and non-governmental organizations to offer solutions and innovative ideas that position the aging of society as a driver of growth, rather than a drain on society.

“The Global Coalition on Aging and the Finnish Government are excited to have Home Instead as our lead corporate partner for Silver Economy Forum,” said Michael W. Hodin, PhD, CEO of GCOA. “From an office started at Paul Hogan’s mother’s dining room table in Nebraska 25 years ago to last year alone providing nearly 80 million hours of care to older adults around the world and receiving the Queen’s Award for Innovation in the UK, the Home Instead team is incredibly gifted at scaling innovations to improve our aging journeys whether we are 90 or 19. The Forum will showcase Home Instead and other government and business leaders unlike any other conference.”

The Silver Economy Forum’s two-day event will:

  • Illuminate the silver economy business opportunity. With the world’s 60+ population doubling between now and 2050, today’s 60+ spending power of US$15 trillion will grow even stronger. This group is healthier and more active than ever before, so how will companies serve and leverage this untapped market?
  • Define strategies for the multi-generational workforce. All employers are faced with critical talent issues as the workforce ages and for the first time ever there are five generations in the same workplace. The very concept of retirement at a pre-determined age is now obsolete. How can employers navigate and grow in this changing environment?
  • Set the policy agenda.  Strategic planning through an aging lens will be the most important consideration for government policy in the coming decades. From health and wellness to caregiving, and from Alzheimer’s to social and financial benefits, aging will be the central driver of policy reform. How will national policies adapt, and what role will business play?
The High-Level Forum on The Silver Economy is organized and sponsored by:

For more information about Silver Economy Forum, please contact Melissa Mitchell atmmitchell@globalcoalitiononaging.com or +1 646 404 1149.

About Home Instead Senior Care

The Home Instead Senior Care® franchise network provides personalized care, support and education to enhance the lives of aging adults and their families. Today, the network is the world’s leading provider of in-home care services for seniors, with more than 1,200 independently owned and operated franchises that provide more than 80 million hours of care annually across 12 countries.  Visit HomeInstead.com. Connect with us on Facebook and Twitter.

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