The Global Coalition on Aging (GCOA) Playbook Series captures best practices and key insights from the global business leaders who are embracing one of the most transformative mega-trends of our time: population aging. With the GCOA Playbook, we aim to help forward-thinking businesses and executives seize aging as a driver of engagement, productivity and competitive advantage. We built the GCOA Playbook upon proven aging strategies that stretch across all facets of a global business — from C-Suite and HR to marketing, from customer acquisition to employee retention, and from successful thought leadership to improving the bottom-line. Our featured companies are not only “walking the walk.” They are seeing real results.