Stay Ahead of The Curve

Keep up with rapidly developing perspectives on aging via our curated news and events feed.

  1. Ignoring the ‘Silver Economy’ May Be Getting Costly for Brands

    In an ad for Airbnb that premiered earlier this year, a couple checks into a cozy Spanish villa. To the tune of Jay-Z's cover of "Me and My Girlfriend," the ad shows the pair settling into their rental and setting their collective dial to chill. They play ping-pong, sip some wine, and get ready for a night on the town. They're also in their 80s, celebrating their 57th wedding anniversary. In no way does the ad characterize the couple as elderly or portray them as needing special aid or services — they are just active people who happen to be old. It's a rare example of ads featuring a realistic depiction of aging.
  2. Housing, the Longevity Landscape and Us

    Amid rising inflation, a sharp downturn in the markets, and ongoing impacts of the pandemic, millions of older Americans are navigating a highly unusual economic landscape. At the same time, the Federal Reserve reports that the median home price jumped by more than $100,000 from the middle of 2020 to the beginning of 2022—good news…

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