Stay Ahead of The Curve

Keep up with rapidly developing perspectives on aging via our curated news and events feed.

  1. Ageism Is Alive and Well in Advertising

    It was an advertisement that warmed hearts across Europe last holiday season — and, eventually, many in the United States by way of social media. An older man who appears to struggle just to get out of bed shuffles to a shed, where he starts lifting an ancient barbell. A neighbor rolls her eyes. Even his daughter is concerned. But the man persists.
  2. Building the Caregiving Workforce an Aging World Needs

    We will learn many lessons from the COVID-19 pandemic, but one of the most urgent and obvious is the vulnerability of older populations to serious public health risks. Across OECD countries, nearly half of all COVID-19 deaths happened in care facilities and nursing homes—yet less than 1% of the population lives in those facilities. COVID-19 demonstrated that the best place for all citizens to stay safe and healthy, especially aging adults, is in the home. And the vast majority of the older population—80% according to AARP—prefer it. When—or if—they have that option.

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