In an ad for Airbnb that premiered earlier this year, a couple checks into a cozy Spanish villa. To the tune of Jay-Z's cover of "Me and My Girlfriend," the ad shows the pair settling into their rental and setting their collective dial to chill. They play ping-pong, sip some wine, and get ready for a night on the town. They're also in their 80s, celebrating their 57th wedding anniversary. In no way does the ad characterize the couple as elderly or portray them as needing special aid or services — they are just active people who happen to be old. It's a rare example of ads featuring a realistic depiction of aging.

President Biden has pledged his administration to defeat cancer, Alzheimer’s, and other diseases that target America’s aging population. To achieve these lofty goals, bold words must be backed up by bold actions.

Amid rising inflation, a sharp downturn in the markets, and ongoing impacts of the pandemic, millions of older Americans are navigating a highly unusual economic landscape. At the same time, the Federal Reserve reports that the median home price jumped by more than $100,000 from the middle of 2020 to the beginning of 2022—good news…

The aging of France all but guarantees a continuous rise in diseases that target the elderly. And perhaps the most devastating is Alzheimer’s – a disease that robs people of their memories, their independence, and their right to age with dignity.  The big question is: Is France taking the actions needed to prepare for the looming Alzheimer’s pandemic? 

The OECD Forum’s virtual event Women at The Frontline of the Recovery will presciently focus attention among policymakers and the public stakeholders alike on the unique relationship between the age demographic mega-trend and the essential policies needed for OECD economies to emerge from the COVID-19 pandemic.