Women are drivers of the Silver Economy. They live longer, carry disproportionate caregiving responsibilities, and often face systemic barriers linked to age and gender. Yet they also bring the vision, resilience, and leadership required to redefine aging and unlock opportunities that can strengthen economies and societies for all. This new report from GCOA’s WISE Council showcases women across industries driving change in the Silver Economy, highlighting the lived experiences, insights, and solutions of women at the forefront of industries ranging from healthcare and finance to technology and construction.

From these accounts, the WISE Council identifies four key priorities for companies and policymakers:

• Implement comprehensive workplace policies that reflect women’s realities, including caregiving and life transitions.
• Bridge critical data gaps to support evidence-based action.
• Elevate women’s health, particularly menopause, as a workforce priority.
• Restructure capital access and investment ecosystems to better support women-led businesses.