Around the world, people are living longer as birth rates decline. As this dramatic shift in global demographics escalates, both public policymakers and the private business sector must reevaluate their long-term strategies. The changing landscape offers significant rewards for those with the foresight to adapt.
Silver is the new green. That’s why we’re stepping up to address population aging with new ways of thinking.
By the year 2050
By 2020, nearly double
that of the 60+
population in 2010
We’re meeting the challenges caused by global aging with winning strategies for economic growth and market solutions that help governments and businesses adapt to these massive demographic shifts.
On July 9-10, 2019, the Government of Finland and the Global Coalition on Aging convened the first-ever Silver Economy Forum for government and business leaders. Helsinki was the site of this first-ever conference, as Finland is one of the world’s oldest nations, the current seat of the EU Presidency, and the home of innovations in policymaking and business successes targeting the aging population. The Forum also coincided with the EU Ministerial and occurred on the cusp of the World Health Organization’s Decade of Healthy Ageing.Read Now
GCOA partnered with the National Alliance for Caregiving and Nestlé Skin Health SHIELD to create tools to help caregivers better understand how something as seemingly simple as touch can be both empowering and transformative in the caregiving relationship.Read Now
In May 2019, GCOA released a new white paper upending the prevailing view of deteriorating vision as an inevitable consequence of aging and calling on policymakers and stakeholders to prioritizing healthy vision as we age on the public health and economic policy agendas.Read Now
The Guiding Principles for the Multi-Generational Workplace help companies create workplaces that embrace and support workers of all ages – key to success in a rapidly aging world. Companies that endorse these seven principles not only will be seen as forward-thinking and ahead of the game, they also will be positioned to realize tangible gains in productivity, competitiveness, and worker satisfaction.Read Now
Since 2012, Aegon has carried out the largest global retirement survey of its kind. The 2018 survey finds a crumbling "social contract" for retirement and calls for a new blueprint. More »
In partnership with the Gerontological Society of America, Bank of America Merrill Lynch released a report on the longevity economy and the central role that older Americans will play in our future economy. More »
BlackRock launched the BlackRock Retirement Institute in 2016 to enable clients and the broader community to make better decisions about retirement and longevity. More »
We represent some of the world’s most influential brands, providing them with strategic insights, best practices, and access to a growing network of influencers that can maximize their business potential and turn global aging into a catalyst for productivity and wealth creation.
Our analysis of the aging market and related markets helps shape global receptivity to longevity-related business solutions.
Our understanding of the policy landscape helps strategically position businesses with the stakeholders leading the global dialogue on aging.
Our relationships with governments and global institutions enable us to inform them about the opportunities associated with aging populations.
We keep our members and partners in touch with the most recent updates and opinions in the worldwide dialogue on population longevity and related issues.