Around the world, people are living longer as birth rates decline. As this dramatic shift in global demographics escalates, both public policymakers and the private business sector must reevaluate their long-term strategies. The changing landscape offers significant rewards for those with the foresight to adapt.
Silver is the new green. That’s why we’re stepping up to address population aging with new ways of thinking.
By the year 2050
By 2020, nearly double
that of the 60+
population in 2010
We’re meeting the challenges caused by global aging with winning strategies for economic growth and market solutions that help governments and businesses adapt to these massive demographic shifts.
On July 9-10, 2019, the Government of Finland and the Global Coalition on Aging convened the first-ever Silver Economy Forum for government and business leaders. Following the success of the Helsinki Silver Economy Forum, GCOA was invited to bring the issues highlighted in the Silver Economy Forum to the annual World Summit on the Information Society 2020, followed by other global SEF convening in New York and China.Read Now
GCOA and Pfizer Global Medical Grants launched a $1 million grant program to improve uptake of vaccines among Japanese older adults. The Vaccines for All: Longevity Unleashed for Everyone (VALUE) initiative will support, advance, and validate quality improvement strategies that measurably increase the number of older adults in Japan who are immunized against at least one targeted vaccine-preventable disease.Read Now
In October 2019, GCOA, the UN Department for Economic and Social Affairs (UN DESA), and the Permanent Mission of Antigua and Barbuda to the UN, along with three leading organizations addressing vision loss, brought together more than 60 UN ambassadors and leaders from global NGOs for an immersive dining experience directly connecting the growing numbers of people who are visually impaired with the 21st century megatrend of aging.Read Now
The Global Alliance on Heart Failure and Healthy Aging is a multisectoral initiative that aims to reframe heart failure as an urgent priority on the global health agenda in the context of 21st-century aging. While heart failure does increase in prevalence with age, its symptoms, such as fatigue and shortness of breath, must not be mistaken as normal parts of aging or as other co-morbidities associated with older age.Read Now
Since 2012, Aegon has carried out the largest global retirement survey of its kind. The 2020 survey identifies ways employers can support their employees to extend their working lives and financially prepare for retirement, particularly in the context of the changed landscape of COVID-19. More »
In partnership with the Gerontological Society of America, Bank of America Merrill Lynch released a report on the longevity economy and the central role that older Americans will play in our future economy. More »
Launched in November 2019, the VALUE initiative is a collaboration between GCOA and Pfizer Global Medical Grants that will award a single or multiple grants for up to $1 million USD to improve uptake of vaccines among older adults in Japan, the world's first super-aging society. More »
We represent some of the world’s most influential brands, providing them with strategic insights, best practices, and access to a growing network of influencers that can maximize their business potential and turn global aging into a catalyst for productivity and wealth creation.
Our analysis of the aging market and related markets helps shape global receptivity to longevity-related business solutions.
Our understanding of the policy landscape helps strategically position businesses with the stakeholders leading the global dialogue on aging.
Our relationships with governments and global institutions enable us to inform them about the opportunities associated with aging populations.
We keep our members and partners in touch with the most recent updates and opinions in the worldwide dialogue on population longevity and related issues.