Aging Is
an Opportunity

Around the world, people are living longer as birth rates decline. As this dramatic shift in global demographics escalates, both public policymakers and the private business sector must reevaluate their long-term strategies. The changing landscape offers significant rewards for those with the foresight to adapt.

Silver is the new green. That’s why we’re stepping up to address population aging with new ways of thinking.

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  • THE WORLD’S
    60+ POPULATION

    + 2

    BILLION

    By the year 2050

  • SPENDING
    POWER OF

    $ 15

    TRILLION

    By 2020, nearly double
    that of the 60+
    population in 2010

  • AGING MARKET
    STRATEGIES

    % 15

    Only a fraction of businesses have developed plans for the aging population

Our Initiatives

We’re meeting the challenges caused by global aging with winning strategies for economic growth and market solutions that help governments and businesses adapt to these massive demographic shifts.

Global Coalition on

Building the Caregiving Workforce Our Aging World Needs

The global report — Building the Caregiving Workforce Our Aging World Needs — explores the essential truths that must shape the actions of policymakers, healthcare organizations and professionals, NGOs and other public and private stakeholders when they consider the future of the caregiving workforce, and our ability to more effectively serve older adults around the world.

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Proactive Approach to Healthy Aging: The Role of Inflammation Control & Integrated Care

Proactive Approach to Healthy Aging: The Role of Inflammation Control & Integrated Care examines how targeting chronic inflammation and chronic inflammatory diseases (CIDs) can contribute to healthy aging around the world.

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Employers' Role in the COVID-19 Environment: Winning in the Vastly Changed World of Work

The Global Coalition on Aging (GCOA) released  Employers’ Role in the COVID-19 Environment: Winning in the Vastly Changed World of Work. It highlights the unique convergence between the megatrend of aging and the COVID-19 pandemic in the workplace and offers insights to inform employers’ public health and workforce strategies at this intersection.

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2021 AMR Preparedness Index

The AMR Preparedness Index is a first-of-its-kind evaluation of how the governments of the 11 largest global economies are living up to their commitments to address antimicrobial resistance (AMR).

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Member Initiatives
  • Since 2012, Aegon has carried out the largest global retirement survey of its kind. The 2020 survey identifies ways employers can support their employees to extend their working lives and financially prepare for retirement, particularly in the context of the changed landscape of COVID-19. More »

  • In partnership with the Gerontological Society of America, Bank of America Merrill Lynch released a report on the longevity economy and the central role that older Americans will play in our future economy. More »

  • Launched in November 2019, the VALUE initiative is a collaboration between GCOA and Pfizer Global Medical Grants that will award a single or multiple grants for up to $1 million USD to improve uptake of vaccines among older adults in Japan, the world's first super-aging society. More »

GCOA

Our Membership

We represent some of the world’s most influential brands, providing them with strategic insights, best practices, and access to a growing network of influencers that can maximize their business potential and turn global aging into a catalyst for productivity and wealth creation.

More About Our Members

  • Market Preparation

    Our analysis of the aging market and related markets helps shape global receptivity to longevity-related business solutions.

  • Thought Leadership

    Our understanding of the policy landscape helps strategically position businesses with the stakeholders leading the global dialogue on aging.

  • Public Policy Influence

    Our relationships with governments and global institutions enable us to inform them about the opportunities associated with aging populations.

Latest Developments

We keep our members and partners in touch with the most recent updates and opinions in the worldwide dialogue on population longevity and related issues.

Building the Caregiving Workforce an Aging World Needs

We will learn many lessons from the COVID-19 pandemic, but one of the most urgent and obvious is the vulnerability of older populations to serious public health risks. Across OECD countries, nearly half of all COVID-19 deaths happened in care facilities and nursing homes—yet less than 1% of the population lives in those facilities. COVID-19 demonstrated that the best place for all citizens to stay safe and healthy, especially aging adults, is in the home. And the vast majority of the older population—80% according to AARP—prefer it. When—or if—they have that option.

The 21st-Century Employer Must Be a Steward of Public Health

Even before the COVID-19 pandemic, forward-looking business leaders and employers were focused on the global mega-trend of aging as an essential factor in their talent strategy. Now, the pandemic has only underscored the critical importance of aging for every business.

GCOA Report Examines the Role of Inflammation in the Aging Process, as an Indicator of Other Health Challenges, and as a Needed Focus of Integrated Care

29 June 2021 – The Global Coalition on Aging (GCOA) today released a report, A Proactive Approach to Healthy Aging: The Role of Inflammation Control & Integrated Care, which examines how targeting chronic inflammation and chronic inflammatory diseases (CIDs) can contribute to healthy aging around the world. The report’s findings were highlighted at Women Political Leaders (WPL) Summit 2021 today during a panel titled “WPL Policy Toolkit – Women’s health through their life-course.”

New Report Calls for Employers to Have an Internal Public Health Strategy to Navigate the Aging Post-Pandemic World

25 June 2021 – The Global Coalition on Aging (GCOA) today released a new report, Employers’ Role in the COVID-19 Environment: Winning in the Vastly Changed World of Work. It highlights the unique convergence between the megatrend of aging and the COVID-19 pandemic in the workplace and offers insights to inform employers’ public health and workforce strategies at this intersection.  Chief among the report’s key findings is the guidance to all employers “to elevate public health as a central feature of their culture and embed it into management.”

New Index Ranking 11 Countries’ Ability to Tackle Rising Threat of Resistance to Antimicrobials Shows Need for Urgent Action

New York, NEW YORK and Washington, DC (June 23, 2021) – Today the Global Coalition on Aging (GCOA) and the Infectious Diseases Society of America (IDSA) launched the first-ever global AMR Preparedness Index, a first-of-its-kind evaluation of how the governments of the 11 largest global economies are living up to their commitments to address antimicrobial resistance (AMR).

Global Alliance on Heart Failure & Healthy Aging Unveils New Report Projecting Sharp Rise in Heart Failure Mortality Linked to Population Aging and Missed or Late Diagnosis

New York, NY – June 10, 2021 – Today, the Global Alliance on Heart Failure and Healthy Aging unveiled a new report, Undiagnosed Heart Failure: A Growing Public Health Risk and Looming Financial Iceberg for Aging Societies. The report examines the link between aging and heart failure, recognizing that a significant portion of heart failure deaths occurs in the older population.

Ageism: how age discrimination can be fought in society and the workplace – but older people have to stop believing the stereotypes first

Ageism is something that’s likely to affect everybody as they grow older and it should be treated as seriously as other “isms”, such as racism and sexism. That was the main takeaway from a recent “Solutions to Combat Ageism” webinar, organised in New York by the Global Coalition on Ageing, which aims to educate and drive change to improve older people’s health, productivity and social engagement.