Synthesizing a broad body of academic and industry research, the report documents the health and social benefits of travel across generations and identifies the barriers that continue to limit access. It offers strategies for industry leaders, policymakers, and employers to expand participation and capture the full value of this growing market.

This report distills five findings from that conversation: how publishing, almost by accident, became a working model for engaging the $22 trillion silver economy, and what retail, technology, and other consumer industries can learn from it. The 55-plus consumer isn’t an emerging trend to prepare for. She’s the customer already buying, already loyal, and still…

Building on the OECD-GCOA workshop and outcomes report on Building Healthy, Productive Workforces for the 21st Century, the infographic documents how preventable diseases cost G20 economies more than $1 trillion annually in lost productivity among adults 50 to 64, how workplace vaccination programs reduce sick leave by approximately 25%, and how vaccinating adults 50+ against…

In February 2026, GCOA released an outcomes report from the OECD-GCOA workshop. The report highlights the importance of integrating prevention and workforce wellbeing into core economic and labor policy, with health and wealth viewed as two sides of the same coin. Key calls to action include embedding healthy workforce aging into national economic strategies; scaling…

Super-aging Japan faces a dual challenge: rising non-communicable disease (NCD) burden and persistent vulnerability to vaccine-preventable respiratory infections. With nearly 75% of deaths linked to NCDs and growing evidence that infections like influenza and pneumonia accelerate chronic disease progression, adult immunization must be viewed not only as infectious disease prevention, but as a core healthy…