The playbook offers step-by-step guidance to replicate the successful vaccine confidence initiative led by GCOA with the Age-friendly NYC Commission, in early 2021. It is based on a series of community-focused webinars that convened health and medical experts as well as community leaders from across New York City to address questions and concerns from the community about the new COVID-19 vaccines.
While the playbook was created to support the worldwide rollout of COVID-19 vaccines, the strategies and resources outlined in the playbook can be used by cities everywhere to strengthen public health through adult vaccination more broadly.