In October 2015, the World Economic Forum’s Global Agenda Council on Ageing produced a white paper titled, ‘How 21st-Century Longevity Can Create Markets and Drive Economic Growth’, which underpins that business is on the brink of a new, innovative, and imperative opportunity that also has the potential to play a central role in transforming global society. The white paper describes how this demographic shift can be a driver of economic growth at national, regional, and global levels, and also highlights companies who have already begun to strategically position themselves in what they regard as a market growth opportunity.