Around the world, people are living longer as birth rates decline. As this dramatic shift in global demographics escalates, both public policymakers and the private business sector must reevaluate their long-term strategies. The changing landscape offers significant rewards for those with the foresight to adapt.
Silver is the new green. That’s why we’re stepping up to address population aging with new ways of thinking.
By the year 2050
By 2020, nearly double
that of the 60+
population in 2010
We’re meeting the challenges caused by global aging with winning strategies for economic growth and market solutions that help governments and businesses adapt to these massive demographic shifts.
GCOA and Pfizer Global Medical Grants launched a $1 million grant program to improve uptake of vaccines among Japanese older adults. The Vaccines for All: Longevity Unleashed for Everyone (VALUE) initiative will support, advance, and validate quality improvement strategies that measurably increase the number of older adults in Japan who are immunized against at least one targeted vaccine-preventable disease. The initiative will also uncover pathways for more effective management of health costs in Japan’s aging society.Read Now
In October 2019, GCOA, the United Nations Department for Economic and Social Affairs (UN DESA), and the Permanent Mission of Antigua and Barbuda to the United Nations, along with three leading organizations addressing vision loss, brought together more than 60 United Nations ambassadors and leaders from global nongovernmental organizations for an immersive dining experience directly connecting the growing numbers of people who are visually impaired with the 21st century megatrend of aging.Read Now
The Global Alliance on Heart Failure and Healthy Aging is a multisectoral initiative that aims to reframe heart failure as an urgent priority on the global health agenda in the context of 21st-century aging. While heart failure does increase in prevalence with age, its symptoms, such as fatigue and shortness of breath, must not be mistaken as normal parts of aging or as other co-morbidities associated with older age.Read Now
On July 9-10, 2019, the Government of Finland and the Global Coalition on Aging convened the first-ever Silver Economy Forum for government and business leaders. Helsinki was the site of this first-ever conference, as Finland is one of the world’s oldest nations, the current seat of the EU Presidency, and the home of innovations in policymaking and business successes targeting the aging population. The Forum also coincided with the EU Ministerial and occurred on the cusp of the World Health Organization’s Decade of Healthy Ageing.Read Now
Since 2012, Aegon has carried out the largest global retirement survey of its kind. The 2018 survey finds a crumbling "social contract" for retirement and calls for a new blueprint. More »
In partnership with the Gerontological Society of America, Bank of America Merrill Lynch released a report on the longevity economy and the central role that older Americans will play in our future economy. More »
We represent some of the world’s most influential brands, providing them with strategic insights, best practices, and access to a growing network of influencers that can maximize their business potential and turn global aging into a catalyst for productivity and wealth creation.
Our analysis of the aging market and related markets helps shape global receptivity to longevity-related business solutions.
Our understanding of the policy landscape helps strategically position businesses with the stakeholders leading the global dialogue on aging.
Our relationships with governments and global institutions enable us to inform them about the opportunities associated with aging populations.
We keep our members and partners in touch with the most recent updates and opinions in the worldwide dialogue on population longevity and related issues.