Aging Is
an Opportunity

Around the world, people are living longer as birth rates decline. As this dramatic shift in global demographics escalates, both public policymakers and the private business sector must reevaluate their long-term strategies. The changing landscape offers significant rewards for those with the foresight to adapt.

Silver is the new green. That’s why we’re stepping up to address population aging with new ways of thinking.

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    + 2


    By the year 2050


    $ 15


    By 2020, nearly double
    that of the 60+
    population in 2010


    % 15

    Only a fraction of businesses have developed plans for the aging population

Our Initiatives

We’re meeting the challenges caused by global aging with winning strategies for economic growth and market solutions that help governments and businesses adapt to these massive demographic shifts.

Global Coalition on

Silver Economy Forum

On July 9-10, 2019, the Government of Finland and the Global Coalition on Aging will convene the first-ever Silver Economy Forum for government and business leaders. Helsinki is the site of this first-ever conference, as Finland is one of the world’s oldest nations, the concurrent seat of the EU Presidency, and the home of innovations in policy-making and business successes targeting the aging population. The Forum also coincides with the EU Ministerial and occurs on the cusp of the World Health Organization’s Decade of Healthy Ageing.

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Dementia Innovation Readiness Index

On July 27, 2018, GCOA and Alzheimer’s Disease International (ADI) released a new Dementia Innovation Readiness report for 2018, along with an update to the 2017 Index. The new report and the update officially launched at the ADI conference in Chicago.

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Guiding Principles For Age-Friendly Businesses

The Guiding Principles for Age-Friendly Businesses help companies create workplaces that embrace and support workers of all ages – key to success in a rapidly aging world. Companies that endorse these seven principles not only will be seen as forward-thinking and ahead of the game, they also will be positioned to realize tangible gains in productivity, competitiveness, and worker satisfaction.

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Remote Care Delivery Initiative

GCOA's Remote Care Delivery initiative engages a diverse and cross-sector group of stakeholders in the RCD ecosystem, to, together, urge providers, payers, researchers, patients, caregivers, and advocates for healthy and active aging to adopt remote care delivery as a standard of care.

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Member Initiatives
  • Since 2012, Aegon has carried out the largest global retirement survey of its kind. The 2018 survey finds a crumbling "social contract" for retirement and calls for a new blueprint. More »

  • In partnership with the Gerontological Society of America, Bank of America Merrill Lynch released a report on the longevity economy and the central role that older Americans will play in our future economy. More »

  • BlackRock launched the BlackRock Retirement Institute in 2016 to enable clients and the broader community to make better decisions about retirement and longevity. More »


Our Membership

We represent some of the world’s most influential brands, providing them with strategic insights, best practices, and access to a growing network of influencers that can maximize their business potential and turn global aging into a catalyst for productivity and wealth creation.

More About Our Members

  • Market Preparation

    Our analysis of the aging market and related markets helps shape global receptivity to longevity-related business solutions.

  • Thought Leadership

    Our understanding of the policy landscape helps strategically position businesses with the stakeholders leading the global dialogue on aging.

  • Public Policy Influence

    Our relationships with governments and global institutions enable us to inform them about the opportunities associated with aging populations.

Latest Developments

We keep our members and partners in touch with the most recent updates and opinions in the worldwide dialogue on population longevity and related issues.

Older Americans Will Suffer If White House Cuts HIV Funding

President Trump’s latest proposal would allow health insurance plans to limit the HIV/AIDs medications they cover through Medicare Part D. Patients relying on Medicare Part D, would be one of six “protected classes” now denied access to their needed medicines. The proposal is shortsighted, as it surely will not save the costs projected in the proposed budget.

How Merrill Lynch Is Planning for Its Customers to Live to 100

The world is getting older. Children born in the developed world today can anticipate living to 100 and beyond, and those of us arriving at old age in good health stand a very good chance of living into our 90s. These shifts will change the workplace environment, and also offer companies new economic opportunities.

The Longevity Economy: Why Seniors Are a Fast-Growing Emerging Market

It’s the mother of all untapped markets: the world’s 65-plus population. Already at a historical high of over 600 million people, it’s projected to hit a full billion by 2030, and 1.6 billion by 2050. And unlike many other fast-growing markets, this expansion will take place primarily in wealthy countries. As