Aging Is
an Opportunity

Around the world, people are living longer as birth rates decline. As this dramatic shift in global demographics escalates, both public policymakers and the private business sector must reevaluate their long-term strategies. The changing landscape offers significant rewards for those with the foresight to adapt.

Silver is the new green. That’s why we’re stepping up to address population aging with new ways of thinking.

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    + 2


    By the year 2050


    $ 15


    By 2020, nearly double
    that of the 60+
    population in 2010


    % 15

    Only a fraction of businesses have developed plans for the aging population

Our Initiatives

We’re meeting the challenges caused by global aging with winning strategies for economic growth and market solutions that help governments and businesses adapt to these massive demographic shifts.

Global Coalition on

Silver Economy Forum

On July 9-10, 2019, the Government of Finland and the Global Coalition on Aging convened the first-ever Silver Economy Forum for government and business leaders. Helsinki was the site of this first-ever conference, as Finland is one of the world’s oldest nations, the current seat of the EU Presidency, and the home of innovations in policymaking and business successes targeting the aging population. The Forum also coincided with the EU Ministerial and occurred on the cusp of the World Health Organization’s Decade of Healthy Ageing.

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The Power of Touch

GCOA partnered with the National Alliance for Caregiving and Nestlé Skin Health SHIELD to create tools to help caregivers better understand how something as seemingly simple as touch can be both empowering and transformative in the caregiving relationship. 

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A Life Course of Healthy Vision: A Critical Priority for the 21st Century

In May 2019, GCOA released a new white paper upending the prevailing view of deteriorating vision as an inevitable consequence of aging and calling on policymakers and stakeholders to prioritizing healthy vision as we age on the public health and economic policy agendas.

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Guiding Principles for the Multi-Generational Workplace

The Guiding Principles for the Multi-Generational Workplace help companies create workplaces that embrace and support workers of all ages – key to success in a rapidly aging world. Companies that endorse these seven principles not only will be seen as forward-thinking and ahead of the game, they also will be positioned to realize tangible gains in productivity, competitiveness, and worker satisfaction.

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Member Initiatives
  • Since 2012, Aegon has carried out the largest global retirement survey of its kind. The 2018 survey finds a crumbling "social contract" for retirement and calls for a new blueprint. More »

  • In partnership with the Gerontological Society of America, Bank of America Merrill Lynch released a report on the longevity economy and the central role that older Americans will play in our future economy. More »

  • BlackRock launched the BlackRock Retirement Institute in 2016 to enable clients and the broader community to make better decisions about retirement and longevity. More »


Our Membership

We represent some of the world’s most influential brands, providing them with strategic insights, best practices, and access to a growing network of influencers that can maximize their business potential and turn global aging into a catalyst for productivity and wealth creation.

More About Our Members

  • Market Preparation

    Our analysis of the aging market and related markets helps shape global receptivity to longevity-related business solutions.

  • Thought Leadership

    Our understanding of the policy landscape helps strategically position businesses with the stakeholders leading the global dialogue on aging.

  • Public Policy Influence

    Our relationships with governments and global institutions enable us to inform them about the opportunities associated with aging populations.

Latest Developments

We keep our members and partners in touch with the most recent updates and opinions in the worldwide dialogue on population longevity and related issues.

Is an Aging Population Hurting the U.S. Economy?

U.S. economic growth has been underwhelming for some time, averaging around 2% these days. In recent months, economic commentators have intensified their search for the underlying reason why the economy can’t kick into higher gear. They’ve landed on this highly disputable explanation: Too many old people.

New Report Connects Healthy Ageing to Economic Growth, Calling on G20 Leaders to Look to Vaccine Policy as a Critical Lever

(New York & Tokyo, August 5, 2019) – Today, the Global Coalition on Aging (GCOA) and the Health and Global Policy Institute (HGPI) published a new report, Measures to Ensure Healthy Ageing. The report connects economic growth and fiscal sustainability to healthy ageing and preventive healthcare measures, and points, in particular, to vaccines for adults as a key strategy.

De Blasio Administration Announces Reseating of the Age-Friendly NYC Commission

NEW YORK (July 23, 2019) – The de Blasio Administration, in partnership with the New York City Council and the New York Academy of Medicine (NYAM), announces the appointment of 18 new Age-friendly NYC Commission members, complementing 28 reseated members. The Commission is comprised of leaders from government, nonprofit, business, education, and health care.