Aging Is
an Opportunity

Around the world, people are living longer as birth rates decline. As this dramatic shift in global demographics escalates, both public policymakers and the private business sector must reevaluate their long-term strategies. The changing landscape offers significant rewards for those with the foresight to adapt.

Silver is the new green. That’s why we’re stepping up to address population aging with new ways of thinking.

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  • THE WORLD’S
    60+ POPULATION

    + 2

    BILLION

    By the year 2050

  • SPENDING
    POWER OF

    $ 15

    TRILLION

    By 2020, nearly double
    that of the 60+
    population in 2010

  • AGING MARKET
    STRATEGIES

    % 15

    Only a fraction of businesses have developed plans for the aging population

Our Initiatives

We’re meeting the challenges caused by global aging with winning strategies for economic growth and market solutions that help governments and businesses adapt to these massive demographic shifts.

Global Coalition on

Healthy Aging in Practice: How Age-Friendly Cities & Communities Can Contribute to an Age-Friendly World

In June 2023, GCOA released its report, "Healthy Aging in Practice: How Age-Friendly Cities & Communities Can Contribute to an Age-Friendly World," following a roundtable held in New York City with Age Friendly Ireland, along with the United Nations Department of Social and Economic Affairs (UNDESA), the New York City Department for the Aging, and other stakeholders.

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The Value of Pull Incentives in Japan to Encourage Investment in Antibiotic Innovation to Solve the AMR Crisis

In April 2023, the Global Coalition on Aging (GCOA) convened a private workshop of experts and officials from Japan, Sweden, the United Kingdom, Italy and the United States to discuss how pull incentives within Japan and around the G7 could reinvigorate antibiotic innovation.

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Bone Health Initiative White Papers

In October 2022, GCOA's Bone Health Initiative (BHI) launched two white papers outlining key imperatives for advancing bone health in the Decade of Healthy Ageing.

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China Healthy Aging Cities Forum and Report

GCOA, in partnership with Renmin University, convened the first-ever China Healthy Aging Cities Forum, on July 28, 2022. The Forum highlighted positive policy actions in Beijing and other Chinese and global cities to support healthy aging, with adult immunization generally and COVID-19 vaccination success for older adults in particular as key examples.

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Member Initiatives
  • New research from Bank of America and the National Menopause Foundation highlights disconnects between employer and employee perceptions of support around menopause. The research demonstrates the value of a menopause-specific benefit program as an imperative for future female employees and a point of differentiation in becoming an employer of choice. More »

  • Launched in November 2019, the VALUE initiative is a collaboration between GCOA and Pfizer Global Medical Grants that will award a single or multiple grants for up to $1 million USD to improve uptake of vaccines among older adults in Japan, the world's first super-aging society. More »

  • TIAA Institute, in partnership with AgingWell Hub at Georgetown University, has conducted a series of studies examining workplace attitudes and retirement planning among young adults, providing guidance to financial advisors, and society to help young adults secure their financial future. More »

GCOA

Our Membership

We represent some of the world’s most influential brands, providing them with strategic insights, best practices, and access to a growing network of influencers that can maximize their business potential and turn global aging into a catalyst for productivity and wealth creation.

More About Our Members

  • Market Preparation

    Our analysis of the aging market and related markets helps shape global receptivity to longevity-related business solutions.

  • Thought Leadership

    Our understanding of the policy landscape helps strategically position businesses with the stakeholders leading the global dialogue on aging.

  • Public Policy Influence

    Our relationships with governments and global institutions enable us to inform them about the opportunities associated with aging populations.

Latest Developments

We keep our members and partners in touch with the most recent updates and opinions in the worldwide dialogue on population longevity and related issues.

Brazil Must Fight Antibiotic Resistance

The threat posed by antimicrobial resistance is urgent and spares no country - including Brazil. According to The Lancet, 63 deaths per 100,000 are associated with AMR in Brazil and Paraguay, a rate that exceeds the average for Latin America and the Caribbean. AMR-associated deaths in Brazil are second only to cardiovascular diseases and cancers.

We Missed 100 Million Adult Vaccines – Here’s How We Get Back on Track

Like other pandemics throughout human history, COVID-19 has caused profound changes that are still rippling through our societies, even as people are understandably eager to move on. In fact, these impacts are all the more dangerous when they are largely ignored or effectively invisible. The decline in adult vaccination may be one of the most significant, as a new report finds that ~100 million doses were missed in 2021 and 2022 alone – reversing global progress towards widespread adult immunisation as a new standard of care in a world of more old than young.

New Analysis Shows Lost Ground on Adult Immunisation During the Pandemic with 100 Million Doses Potentially Missed

New data shared today by GSK, in collaboration with the IQVIA Institute for Human Data Science and the Global Coalition on Aging (GCOA), estimate approximately 100 million fewer doses of some adult vaccines (excluding Covid-19 vaccines) were administered in 2021 and 2022 than anticipated, based on the global vaccination adoption trends observed from 2013 to 2020, compounding already low adoption rates pre-pandemic.

Going Beyond Applause: The Potential of Caregiving to Unlock Job Opportunities of the Future

Early in the COVID-19 pandemic, the role of caregivers – staff and family who provide care for older and dependent people to carry out activities such as eating or moving - catapulted to the front of our collective conscience. The daily applause for front-line care workers showed a high level of recognition for their incredible work and provided insight into how our health systems must change as our society ages. We need to continue to recognise caregivers as essential to our ageing society.

High-Level Forum on the Silver Economy 2023

Join us for the High-Level Forum on the Silver Economy 2023. Now in its fourth year, the Silver Economy Forum 2023, December 6 and 7, will explore aging at every stage of life, looking at the growing global Silver Economy through a multigenerational lens. Linking to the goals and aspirations of the UN Decade of Healthy Ageing, SEF 2023 will highlight key themes at the intersection of aging at every age, and the Silver Economy.

Global Coalition on Aging Workshop Calls on G7 Countries to Fund Pull Incentives to Spur Antibiotic Innovation

The Global Coalition on Aging, in partnership with JPMA, today announced the release of its workshop report on the AMR crisis facing G7 countries and the world, “The Value of Pull Incentives in Japan to Encourage Investment in Antibiotic Innovation to Solve the AMR Crisis.” If strong action is not taken to address AMR, we will lose the antibiotics we need to cure infections, which is likely to outpace cancer as a major cause of death, killing an estimated 10 million by 2050.