Aging Is
an Opportunity
Around the world, people are living longer as birth rates decline. As this dramatic shift in global demographics escalates, both public policymakers and the private business sector must reevaluate their long-term strategies. The changing landscape offers significant rewards for those with the foresight to adapt.
Silver is the new green. That’s why we’re stepping up to address population aging with new ways of thinking.
THE WORLD’S
60+ POPULATION
By the year 2050
SPENDING
POWER OF
By 2020, nearly double
that of the 60+
population in 2010
AGING MARKET
STRATEGIES
Only a fraction of businesses have developed plans for the aging population
We’re meeting the challenges caused by global aging with winning strategies for economic growth and market solutions that help governments and businesses adapt to these massive demographic shifts.
In June 2023, GCOA released its report, "Healthy Aging in Practice: How Age-Friendly Cities & Communities Can Contribute to an Age-Friendly World," following a roundtable held in New York City with Age Friendly Ireland, along with the United Nations Department of Social and Economic Affairs (UNDESA), the New York City Department for the Aging, and other stakeholders.
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In April 2023, the Global Coalition on Aging (GCOA) convened a private workshop of experts and officials from Japan, Sweden, the United Kingdom, Italy and the United States to discuss how pull incentives within Japan and around the G7 could reinvigorate antibiotic innovation.
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In October 2022, GCOA's Bone Health Initiative (BHI) launched two white papers outlining key imperatives for advancing bone health in the Decade of Healthy Ageing.
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GCOA, in partnership with Renmin University, convened the first-ever China Healthy Aging Cities Forum, on July 28, 2022. The Forum highlighted positive policy actions in Beijing and other Chinese and global cities to support healthy aging, with adult immunization generally and COVID-19 vaccination success for older adults in particular as key examples.
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Healthy Aging in Practice: How Age-Friendly Cities & Communities Can Contribute to an Age-Friendly World
The Value of Pull Incentives in Japan to Encourage Investment in Antibiotic Innovation to Solve the AMR Crisis
Bone Health Initiative White Papers
China Healthy Aging Cities Forum and Report
New research from Bank of America and the National Menopause Foundation highlights disconnects between employer and employee perceptions of support around menopause. The research demonstrates the value of a menopause-specific benefit program as an imperative for future female employees and a point of differentiation in becoming an employer of choice. More »
Launched in November 2019, the VALUE initiative is a collaboration between GCOA and Pfizer Global Medical Grants that will award a single or multiple grants for up to $1 million USD to improve uptake of vaccines among older adults in Japan, the world's first super-aging society. More »
TIAA Institute, in partnership with AgingWell Hub at Georgetown University, has conducted a series of studies examining workplace attitudes and retirement planning among young adults, providing guidance to financial advisors, and society to help young adults secure their financial future. More »
We represent some of the world’s most influential brands, providing them with strategic insights, best practices, and access to a growing network of influencers that can maximize their business potential and turn global aging into a catalyst for productivity and wealth creation.
Our analysis of the aging market and related markets helps shape global receptivity to longevity-related business solutions.
Our understanding of the policy landscape helps strategically position businesses with the stakeholders leading the global dialogue on aging.
Our relationships with governments and global institutions enable us to inform them about the opportunities associated with aging populations.
We keep our members and partners in touch with the most recent updates and opinions in the worldwide dialogue on population longevity and related issues.
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