Despite those 60+ holding 70% of U.S. disposable income, only 2% of advertising is directed at them. This gap reveals a major missed opportunity across industries—from finance and tech to housing and travel. Michael explained how GCOA was founded to help businesses and policymakers recognize aging as a driver of economic growth, not just a challenge.
Nancy highlighted how the Silver Economy Forum brings cultural and media perspectives into the conversation, shaping new narratives around aging. By combining policy, data, and storytelling, GCOA is working to shift perceptions and drive real action in the market.
With growing interest from countries like Saudi Arabia and Uruguay, alongside global institutions supporting the UN Decade of Healthy Aging, the momentum for change is building. Through initiatives like the Silver Economy Forum, GCOA continues to lead the way in transforming how societies and businesses engage with aging populations.
Source: 4-Quarter Lives