Around the world, people are living longer as birth rates decline. As this dramatic shift in global demographics escalates, both public policymakers and the private business sector must reevaluate their long-term strategies. The changing landscape offers significant rewards for those with the foresight to adapt.
Silver is the new green. That’s why we’re stepping up to address population aging with new ways of thinking.
By the year 2050
By 2020, nearly double
that of the 60+
population in 2010
We’re meeting the challenges caused by global aging with winning strategies for economic growth and market solutions that help governments and businesses adapt to these massive demographic shifts.
GCOA created a playbook, Building Confidence in COVID-19 Vaccination: A Playbook for Age-Friendly Cities, to help Age-friendly Cities and Communities around the world address community concerns and increase confidence in the COVID-19 vaccines.Read Now
In early 2021, the World Summit on the Information Society (WSIS) and the Global Coalition on Aging co-organized a virtual hackathon to generate ideas for information and communication technologies (ICTs) to improve the lives of older adults.Read Now
Produced by GCOA and Alzheimer’s Disease International (ADI), in partnership with Singapore’s Lien Foundation, the 2020 Dementia Innovation Readiness Index shows how cities have largely failed to support innovation in dementia comprehensively, though bright spots exist.Read Now
The GCOA Playbook on COVID-19, entitled Innovation for 21st-Century Healthy Aging: Lessons from the COVID-19 Pandemic, is intended to help us steer a course through the current crisis, prepare us to confront the next one, and promote the policy transformations needed for a successful Decade of Healthy Ageing.Read Now
Since 2012, Aegon has carried out the largest global retirement survey of its kind. The 2020 survey identifies ways employers can support their employees to extend their working lives and financially prepare for retirement, particularly in the context of the changed landscape of COVID-19. More »
In partnership with the Gerontological Society of America, Bank of America Merrill Lynch released a report on the longevity economy and the central role that older Americans will play in our future economy. More »
Launched in November 2019, the VALUE initiative is a collaboration between GCOA and Pfizer Global Medical Grants that will award a single or multiple grants for up to $1 million USD to improve uptake of vaccines among older adults in Japan, the world's first super-aging society. More »
We represent some of the world’s most influential brands, providing them with strategic insights, best practices, and access to a growing network of influencers that can maximize their business potential and turn global aging into a catalyst for productivity and wealth creation.
Our analysis of the aging market and related markets helps shape global receptivity to longevity-related business solutions.
Our understanding of the policy landscape helps strategically position businesses with the stakeholders leading the global dialogue on aging.
Our relationships with governments and global institutions enable us to inform them about the opportunities associated with aging populations.
We keep our members and partners in touch with the most recent updates and opinions in the worldwide dialogue on population longevity and related issues.