Aging Is
an Opportunity

Around the world, people are living longer as birth rates decline. As this dramatic shift in global demographics escalates, both public policymakers and the private business sector must reevaluate their long-term strategies. The changing landscape offers significant rewards for those with the foresight to adapt.

Silver is the new green. That’s why we’re stepping up to address population aging with new ways of thinking.

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  • THE WORLD’S
    60+ POPULATION

    + 2

    BILLION

    By the year 2050

  • SPENDING
    POWER OF

    $ 15

    TRILLION

    By 2020, nearly double
    that of the 60+
    population in 2010

  • AGING MARKET
    STRATEGIES

    % 15

    Only a fraction of businesses have developed plans for the aging population

Our Initiatives

We’re meeting the challenges caused by global aging with winning strategies for economic growth and market solutions that help governments and businesses adapt to these massive demographic shifts.

Global Coalition on

Building Confidence in COVID-19 Vaccination: A Playbook for Age-Friendly Cities

GCOA created a playbook, Building Confidence in COVID-19 Vaccination: A Playbook for Age-Friendly Cities, to help Age-friendly Cities and Communities around the world address community concerns and increase confidence in the COVID-19 vaccines.

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Ageing Better Hackathon @ WSIS 2021

In early 2021, the World Summit on the Information Society (WSIS) and the Global Coalition on Aging co-organized a virtual hackathon to generate ideas for information and communication technologies (ICTs) to improve the lives of older adults. 

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Dementia Innovation Readiness Index 2020: 30 Global Cities

Produced by GCOA and Alzheimer’s Disease International (ADI), in partnership with Singapore’s Lien Foundation, the 2020 Dementia Innovation Readiness Index shows how cities have largely failed to support innovation in dementia comprehensively, though bright spots exist.

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The GCOA COVID-19 Playbook

The GCOA Playbook on COVID-19, entitled Innovation for 21st-Century Healthy Aging: Lessons from the COVID-19 Pandemic, is intended to help us steer a course through the current crisis, prepare us to confront the next one, and promote the policy transformations needed for a successful Decade of Healthy Ageing.

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Member Initiatives
  • Since 2012, Aegon has carried out the largest global retirement survey of its kind. The 2020 survey identifies ways employers can support their employees to extend their working lives and financially prepare for retirement, particularly in the context of the changed landscape of COVID-19. More »

  • In partnership with the Gerontological Society of America, Bank of America Merrill Lynch released a report on the longevity economy and the central role that older Americans will play in our future economy. More »

  • Launched in November 2019, the VALUE initiative is a collaboration between GCOA and Pfizer Global Medical Grants that will award a single or multiple grants for up to $1 million USD to improve uptake of vaccines among older adults in Japan, the world's first super-aging society. More »

GCOA

Our Membership

We represent some of the world’s most influential brands, providing them with strategic insights, best practices, and access to a growing network of influencers that can maximize their business potential and turn global aging into a catalyst for productivity and wealth creation.

More About Our Members

  • Market Preparation

    Our analysis of the aging market and related markets helps shape global receptivity to longevity-related business solutions.

  • Thought Leadership

    Our understanding of the policy landscape helps strategically position businesses with the stakeholders leading the global dialogue on aging.

  • Public Policy Influence

    Our relationships with governments and global institutions enable us to inform them about the opportunities associated with aging populations.

Latest Developments

We keep our members and partners in touch with the most recent updates and opinions in the worldwide dialogue on population longevity and related issues.

NEW REPORT – Policy Priorities for Super-Ageing Japan: Health Innovation and Economic Growth in the COVID-19 Pandemic Era

New York and Tokyo (February 24, 2021) – Today, the Global Coalition on Aging (GCOA) and the Health and Global Policy Institute (HGPI) announced a report sharing key takeaways from their roundtable on healthy aging, innovation, and the silver economy. The October 2020 virtual roundtable convened experts from across the health, business, aging, and elder homecare sectors in a policy discussion to call on governments to recognize health spending as a critical investment for countries like Japan, who are leading the global megatrend of aging and placing innovation at the center of this investment.

Global Coalition on Aging Partners with the World Summit on the Information Society (WSIS) Forum 2021

New York, NEW YORK (February 23, 2021) – The World Summit on the Information Society (WSIS) Forum 2021 and the Global Coalition on Aging (GCOA) announce their collaboration on the first-ever WSIS Forum Healthy Ageing Innovation Prize to be awarded  at the WSIS Forum 2021.  The prize will be awarded to the most innovative technology that enables healthier and more active ageing and will be presented in parallel with the WSIS Forum 2021 Special Track on ICTs and Older Persons, which is designed, organized and supported by GCOA.

NEW REPORT – The Threat of AMR to Japan’s Super-Aging Society: Implications on Health Care, Public Policy, and Economic Well-Being

New York and Tokyo (February 21, 2021) – Today, the Global Coalition on Aging (GCOA) and the Health and Global Policy Institute (HGPI) announced a report sharing key policy-focused takeaways from their roundtable on antimicrobial resistance (AMR) in super-aging Japan. On October 7, 2020, the roundtable convened experts from across the business, government, academic, aging, and non-profit sectors in a policy discussion that recognized the multifaceted risks of AMR in aging societies around the world, including super-aging Japan.

WSIS Forum 2021 and the Global Coalition on Aging Partner on Hackathon to Inspire Cutting-Edge ICT Innovation for Older Persons

New York, NEW YORK (February 18, 2021) – The World Summit on the Information Society (WSIS) and the Global Coalition on Aging (GCOA) today announce their partnership on the Ageing Better Through ICTs hackathon, a first-of-its-kind global hackathon focused on innovation for the Silver Economy. The hackathon, conducted virtually, will draw participants from around the world and of all ages to generate ideas for information and communication technologies (ICTs) to improve the lives of older persons.

​​​​Global Coalition on Aging and Pfizer Medical Grants Partner to Tackle Vaccine Hesitancy in Super-Aging Japan

New York, NEW YORK (February 17, 2021) – The Global Coalition on Aging and Pfizer Global Medical Grants announced today the launch of the first of its grant projects under the Japan-focused VALUE Initiative (Vaccines for All: Longevity Unleashed for Everyone), which has provided up to $1 million USD in grant awards. Grant recipients include Keio University, the Health and Global Policy Institute (HGPI), and the International Longevity Centre-UK.

Cross-Sector Panel of Experts Offers Trusted Guidance and Answers New Yorkers’ Questions on the Importance of Older Adult New Yorkers Getting Vaccinated Against Covid-19

New York, NEW YORK (January 21, 2021) – The New York City Department for the Aging, the Age-friendly NYC Commission, and the Global Coalition on Aging (GCOA), the world's leading business voice on aging, collaborated yesterday on a webinar to help build trust and acceptance of the Covid-19 vaccines for New York’s older adults.