Aging Is
an Opportunity

Around the world, people are living longer as birth rates decline. As this dramatic shift in global demographics escalates, both public policymakers and the private business sector must reevaluate their long-term strategies. The changing landscape offers significant rewards for those with the foresight to adapt.

Silver is the new green. That’s why we’re stepping up to address population aging with new ways of thinking.

Learn More


    + 2


    By the year 2050


    $ 15


    By 2020, nearly double
    that of the 60+
    population in 2010


    % 15

    Only a fraction of businesses have developed plans for the aging population

Our Initiatives

We’re meeting the challenges caused by global aging with winning strategies for economic growth and market solutions that help governments and businesses adapt to these massive demographic shifts.

Global Coalition on

Silver Economy Forum

On July 9-10, 2019, the Government of Finland and the Global Coalition on Aging will convene the first-ever Silver Economy Forum for government and business leaders. Helsinki is the site of this first-ever conference, as Finland is one of the world’s oldest nations, the concurrent seat of the EU Presidency, and the home of innovations in policy-making and business successes targeting the aging population. The Forum also coincides with the EU Ministerial and occurs on the cusp of the World Health Organization’s Decade of Healthy Ageing.

Read Now

Dementia Innovation Readiness Index

On July 27, 2018, GCOA and Alzheimer’s Disease International (ADI) released a new Dementia Innovation Readiness report for 2018, along with an update to the 2017 Index. The new report and the update officially launched at the ADI conference in Chicago.

Read Now

Guiding Principles For Age-Friendly Businesses

The Guiding Principles for Age-Friendly Businesses help companies create workplaces that embrace and support workers of all ages – key to success in a rapidly aging world. Companies that endorse these seven principles not only will be seen as forward-thinking and ahead of the game, they also will be positioned to realize tangible gains in productivity, competitiveness, and worker satisfaction.

Read Now

Remote Care Delivery Initiative

GCOA's Remote Care Delivery initiative engages a diverse and cross-sector group of stakeholders in the RCD ecosystem, to, together, urge providers, payers, researchers, patients, caregivers, and advocates for healthy and active aging to adopt remote care delivery as a standard of care.

Read Now
Member Initiatives
  • Since 2012, Aegon has carried out the largest global retirement survey of its kind. The 2018 survey finds a crumbling "social contract" for retirement and calls for a new blueprint. More »

  • In partnership with the Gerontological Society of America, Bank of America Merrill Lynch released a report on the longevity economy and the central role that older Americans will play in our future economy. More »

  • BlackRock launched the BlackRock Retirement Institute in 2016 to enable clients and the broader community to make better decisions about retirement and longevity. More »


Our Membership

We represent some of the world’s most influential brands, providing them with strategic insights, best practices, and access to a growing network of influencers that can maximize their business potential and turn global aging into a catalyst for productivity and wealth creation.

More About Our Members

  • Market Preparation

    Our analysis of the aging market and related markets helps shape global receptivity to longevity-related business solutions.

  • Thought Leadership

    Our understanding of the policy landscape helps strategically position businesses with the stakeholders leading the global dialogue on aging.

  • Public Policy Influence

    Our relationships with governments and global institutions enable us to inform them about the opportunities associated with aging populations.

Latest Developments

We keep our members and partners in touch with the most recent updates and opinions in the worldwide dialogue on population longevity and related issues.

GCOA Partners on Campaign to Empower Elder Caregivers

(NEW YORK – May 20, 2019) – Today, the Global Coalition on Aging (GCOA), the National Alliance for Caregiving (NAC), and Nestlé Skin Health SHIELD launched the Power of Touch, a new awareness initiative to empower caregivers and others who engage with and care for older adults.

Working Longer and Differently: The 21st Century Innovation Model

To unleash productivity, innovation, and growth in the 21st century, we must realign discussions about the future of work to recognise the importance of aging and longevity – unprecedented, accelerating trends that are reshaping economies, societies and individual lives around the globe.

Global Coalition on Aging Calls on Governments, Health Systems, Employers, and Other Stakeholders to Prioritize Action on Eye Health

(New York –May 2, 2019) – Today, the Global Coalition on Aging (GCOA) released a new white paper, titled A Life Course of Healthy Vision: A Critical Priority for the 21st Century, which upends the prevailing view of deteriorating vision as an inevitable consequence of aging and examines the health and economic impacts of visual impairment and vision loss.