Aging Is
an Opportunity

Around the world, people are living longer as birth rates decline. As this dramatic shift in global demographics escalates, both public policymakers and the private business sector must reevaluate their long-term strategies. The changing landscape offers significant rewards for those with the foresight to adapt.

Silver is the new green. That’s why we’re stepping up to address population aging with new ways of thinking.

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  • THE WORLD’S
    60+ POPULATION

    + 2

    BILLION

    By the year 2050

  • SPENDING
    POWER OF

    $ 15

    TRILLION

    By 2020, nearly double
    that of the 60+
    population in 2010

  • AGING MARKET
    STRATEGIES

    % 15

    Only a fraction of businesses have developed plans for the aging population

Our Initiatives

We’re meeting the challenges caused by global aging with winning strategies for economic growth and market solutions that help governments and businesses adapt to these massive demographic shifts.

Global Coalition on

European Edition

On November 22, 2021, Biogen, the Global Coalition on Aging (GCOA) and Alzheimer’s Disease International (ADI) launched a report evaluating 10 European countries on how well they are addressing Alzheimer’s disease.

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UNIDOP Dialogue on Digital Health

Leaders from four Global Coalition on Aging companies – Uber, Bayer, Philips, and Sanofi – sat down with Mike Hodin to talk about digital technologies and how each company is using technology to improve the health and well-being of older adults around the world, from pushing the envelope on what is possible in medical innovation, to expanding the reach of health prevention, to helping manage last mile logistics to better support people in their homes and in their communities.

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Building the Caregiving Workforce Our Aging World Needs

The global report — Building the Caregiving Workforce Our Aging World Needs — explores the essential truths that must shape the actions of policymakers, healthcare organizations and professionals, NGOs and other public and private stakeholders when they consider the future of the caregiving workforce, and our ability to more effectively serve older adults around the world.

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Employers' Role in the COVID-19 Environment: Winning in the Vastly Changed World of Work

The Global Coalition on Aging (GCOA) released  Employers’ Role in the COVID-19 Environment: Winning in the Vastly Changed World of Work. It highlights the unique convergence between the megatrend of aging and the COVID-19 pandemic in the workplace and offers insights to inform employers’ public health and workforce strategies at this intersection.

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Member Initiatives
  • Since 2012, Aegon has carried out the largest global retirement survey of its kind. The 2020 survey identifies ways employers can support their employees to extend their working lives and financially prepare for retirement, particularly in the context of the changed landscape of COVID-19. More »

  • In partnership with the Gerontological Society of America, Bank of America Merrill Lynch released a report on the longevity economy and the central role that older Americans will play in our future economy. More »

  • Launched in November 2019, the VALUE initiative is a collaboration between GCOA and Pfizer Global Medical Grants that will award a single or multiple grants for up to $1 million USD to improve uptake of vaccines among older adults in Japan, the world's first super-aging society. More »

GCOA

Our Membership

We represent some of the world’s most influential brands, providing them with strategic insights, best practices, and access to a growing network of influencers that can maximize their business potential and turn global aging into a catalyst for productivity and wealth creation.

More About Our Members

  • Market Preparation

    Our analysis of the aging market and related markets helps shape global receptivity to longevity-related business solutions.

  • Thought Leadership

    Our understanding of the policy landscape helps strategically position businesses with the stakeholders leading the global dialogue on aging.

  • Public Policy Influence

    Our relationships with governments and global institutions enable us to inform them about the opportunities associated with aging populations.

Latest Developments

We keep our members and partners in touch with the most recent updates and opinions in the worldwide dialogue on population longevity and related issues.

Health Equity and Innovation Are at Risk for All of Us

The rapid development of COVID-19 vaccines illustrates what’s possible when federal policy fosters innovation with a real public-private partnership, especially for the health challenges facing America’s more than 54 million older adults. Yet, a number of drug-pricing policy proposals now jeopardize this very model, threatening to limit access to prescription drugs, compromise health equity and slow progress on urgently needed new treatments for age-related chronic conditions.

New Report Links Healthy Ageing and Economic Growth in Super-Ageing Japan

New York, NY and Tokyo, JAPAN (October 25, 2021) – The Global Coalition on Aging (GCOA) and the Health and Global Policy Institute (HGPI) today launched a new report identifying incentives for health innovation as a fundamental requirement for economic growth and fiscal sustainability in Japan and other rapidly ageing societies across the Organization for Economic Cooperation and Development (OECD) and worldwide.

How Can We Crack the Code to Healthy Aging?

How can we crack the code to healthy aging? Why is innovation a key catalyst for aging societies worldwide? What are the most pressing challenges in treating age-related, chronic diseases? And what are the most promising medical innovations to tackle these challenges?

Building the Caregiving Workforce an Aging World Needs

We will learn many lessons from the COVID-19 pandemic, but one of the most urgent and obvious is the vulnerability of older populations to serious public health risks. Across OECD countries, nearly half of all COVID-19 deaths happened in care facilities and nursing homes—yet less than 1% of the population lives in those facilities. COVID-19 demonstrated that the best place for all citizens to stay safe and healthy, especially aging adults, is in the home. And the vast majority of the older population—80% according to AARP—prefer it. When—or if—they have that option.