The world is getting older. Children born in the developed world today can anticipate living to 100 and beyond, and those of us arriving at old age in good health stand a very good chance of living into our 90s. These shifts will change the workplace environment, and also offer companies new economic opportunities.

As the global population ages, new consumer opportunities and markets will emerge. Every company should have a strategy for tapping into the needs, wants, and buying power of older customers.

You can see the graying of your workforce as a crisis - or an opportunity.