Aging Is
an Opportunity

Around the world, people are living longer as birth rates decline. As this dramatic shift in global demographics escalates, both public policymakers and the private business sector must reevaluate their long-term strategies. The changing landscape offers significant rewards for those with the foresight to adapt.

Silver is the new green. That’s why we’re stepping up to address population aging with new ways of thinking.

Learn More

  • THE WORLD’S
    60+ POPULATION

    + 2

    BILLION

    By the year 2050

  • SPENDING
    POWER OF

    $ 15

    TRILLION

    By 2020, nearly double
    that of the 60+
    population in 2010

  • AGING MARKET
    STRATEGIES

    % 15

    Only a fraction of businesses have developed plans for the aging population

Our Initiatives

We’re meeting the challenges caused by global aging with winning strategies for economic growth and market solutions that help governments and businesses adapt to these massive demographic shifts.

Global Coalition on

International Vision Health Scorecard

The International Vision Health Scorecard aims to increase awareness and policy advancements for better vision health by evaluating government policies and actions on vision health and eye care across 15 countries.

Read Now

The GCOA COVID-19 Playbook

The GCOA Playbook on COVID-19, entitled Innovation for 21st-Century Healthy Aging: Lessons from the COVID-19 Pandemic, is intended to help us steer a course through the current crisis, prepare us to confront the next one, and promote the policy transformations needed for a successful Decade of Healthy Ageing.

Read Now

Dementia Innovation Readiness Index 2020: 30 Global Cities

Produced by GCOA and Alzheimer’s Disease International (ADI), in partnership with Singapore’s Lien Foundation, the 2020 Dementia Innovation Readiness Index shows how cities have largely failed to support innovation in dementia comprehensively, though bright spots exist.

Read Now

Global Alliance on Heart Failure and Healthy Aging

The Global Alliance on Heart Failure and Healthy Aging is a multisectoral initiative that aims to reframe heart failure as an urgent priority on the global health agenda in the context of 21st-century aging. While heart failure does increase in prevalence with age, its symptoms, such as fatigue and shortness of breath, must not be mistaken as normal parts of aging or as other co-morbidities associated with older age.

Read Now
Member Initiatives
  • Since 2012, Aegon has carried out the largest global retirement survey of its kind. The 2020 survey identifies ways employers can support their employees to extend their working lives and financially prepare for retirement, particularly in the context of the changed landscape of COVID-19. More »

  • In partnership with the Gerontological Society of America, Bank of America Merrill Lynch released a report on the longevity economy and the central role that older Americans will play in our future economy. More »

  • Launched in November 2019, the VALUE initiative is a collaboration between GCOA and Pfizer Global Medical Grants that will award a single or multiple grants for up to $1 million USD to improve uptake of vaccines among older adults in Japan, the world's first super-aging society. More »

GCOA

Our Membership

We represent some of the world’s most influential brands, providing them with strategic insights, best practices, and access to a growing network of influencers that can maximize their business potential and turn global aging into a catalyst for productivity and wealth creation.

More About Our Members

  • Market Preparation

    Our analysis of the aging market and related markets helps shape global receptivity to longevity-related business solutions.

  • Thought Leadership

    Our understanding of the policy landscape helps strategically position businesses with the stakeholders leading the global dialogue on aging.

  • Public Policy Influence

    Our relationships with governments and global institutions enable us to inform them about the opportunities associated with aging populations.

Latest Developments

We keep our members and partners in touch with the most recent updates and opinions in the worldwide dialogue on population longevity and related issues.

Cities Around the World Need to Prepare for Innovations in Dementia, According to a New Report from the Global Coalition on Aging (GCOA), Alzheimer’s Disease International (ADI) and Lien Foundation

New York, NEW YORK (October 8, 2020) - Today, the Global Coalition on Aging (GCOA) and Alzheimer’s Disease International (ADI), in partnership with Singapore’s Lien Foundation, will present findings from the 2020 Dementia Innovation Readiness Index showing that cities have largely failed to support innovation in dementia comprehensively, though bright spots exist.

New Report from Global Coalition on Aging Calls on Policy and Health System Leaders to Advance Gender Equality and Economic Growth by Empowering Women to Achieve Healthy Aging

New York, New York (November 9, 2020) – Today, the Global Coalition on Aging (GCOA) released Empowering Women for Healthy Aging: Key Policy Actions to Address Health Challenges Across the Life Course, a report calling for new policy conversations and actions to spur economic growth and social equity by addressing women’s health that also advances women’s rights.

Joint Statement on COVID-19 Vaccines & Older Adults

As WHO, CEPI, and Gavi meet and consider how best to manage the planning and deployment of a COVID-19 vaccine, we feel the voice of older adults, one of the most vulnerable, important, and essential groups should feature prominently in the COVAX process.

2020 Silver Economy Forum-China Kick-Off Event

The Global Coalition on Aging (GCOA) is pleased to announce that the 2020 Silver Economy Forum will kick off on July 29, followed by a series of virtual events in September. The special preview event, Silver Economy Sustainability in China and Globally: Lessons from COVID-19, will take place on July 29, at 8:00 AM EDT / 2:00 PM CEST / 8:00 PM CST.

New Report From the American Federation for Aging Research and the Global Coalition on Aging Highlights Adult Vaccination as Critical Lever for Healthy Aging

New York, NEW YORK (July 14, 2020) – The American Federation for Aging Research (AFAR) and the Global Coalition on Aging today released a report, Adult Vaccinations: Opportunities for Action, Barriers to Engagement, Paths to Healthier Aging. The new report shares insights from an expert symposium hosted by the two organizations in late 2019 on the urgency of vaccinations for adults to promote healthy aging.

Canary in the Coal Mine: Learnings from COVID-19 for Health Ecosystems in an Ageing World

In this webinar, expert speakers from ILC-UK, Johns Hopkins University, and the Global Coalition on Aging will explore what we are learning from the experience of older adults in COVID-19 about how health ecosystems – from the central healthcare system to care settings, caregivers, employers, and individuals – all must adapt to the needs of an ageing society, both during the pandemic and beyond.